Hydrogen was sold as a silver bullet, but markets have since corrected the story. The sector is moving from press releases to purchase orders, from gigawatt talk to megawatt projects that prove what works and what does not. That shift is healthy. It exposes the central truth of hydrogen: it creates
The market has moved past feel-good climate labels. Procurement teams now ask how much a supplier actually cut emissions, not how many credits were purchased. Regulators are closing the door on claims built on accounting tricks. The European Union (EU) has approved rules that restrict terms like
As renewable energy exceeds 40% of global electricity , the industry faces a key challenge: storing excess wind and solar power for when the grid needs it. Two technologies dominate large-scale storage: pumped storage hydropower (PSH) and battery energy storage systems (BESS), mainly lithium-ion.
In recent years, sustainability has become a cornerstone of corporate strategy, with firms increasingly integrating environmental initiatives into their operations and marketing. Green marketing, which promotes products as environmentally friendly, has emerged as a key tool to attract eco-conscious
The End of An Era: Clean Energy Outpaces New Electricity Demand The age of powering global growth with fossil fuels is reaching its end. In the first half of 2025, the world has passed a milestone: for the first time, the expansion of solar and wind generation surpassed all new global electricity
Think about this hypothetical situation: fusion energy as a reality, not a possibility confined to research labs and scientific theory. And you might be closer than you think to its advantages. While for decades, fusion remained the ‘what if’ scenario of the energy sector, it has steadily turned
