Kinetic Engineering Ltd. is taking a bold step forward by re-entering the competitive two-wheeler market with a renewed focus on electric mobility. The launch of the electric version of the iconic Kinetic DX scooter reflects a noteworthy shift in its strategic direction. Under the auspices of its subsidiary, Kinetic Watts and Volts Ltd., the company aims to marry the nostalgia of its classic design with cutting-edge EV technology. This relaunch positions Kinetic Engineering to capitalize on the growing demand for sustainable urban transportation solutions. With prices ranging from ₹1,11,499 to ₹1,17,499, the DX comes in standard and advanced variants, illustrating Kinetic’s commitment to accessibility and innovation. Initial bookings, set at 35,000 units, can be made online for a fee of ₹1,000, indicating a confident re-entry into the market.
Transformation through Technology
The modern iteration of the DX scooter is equipped with a powerful 2.6 kWh LFP battery developed by Range-X, delivering a robust performance and an efficient range of up to 116 km per charge. With its capability to reach speeds of up to 90 km/h, the scooter is designed for both urban commutes and longer journeys. Offered in two models, the DX and DX+, it provides varying degrees of technological enhancements to cater to a broad spectrum of consumer needs. Featuring a sturdy metal frame and 37 liters of under-seat storage, the scooter complements its powerful engine with convenience-oriented features, meeting the requirements of contemporary riders. Regenerative braking and hill-hold assist integrate seamlessly with its advanced ride modes, enabling users to optimize performance and energy efficiency. These features mark a significant evolution in the design and functionality of Kinetic’s scooters, setting a new benchmark in the electric vehicle sector.
The Legacy and the Future
Ajinkya Firodia, Vice Chairman of Kinetic India, emphasizes that the revamped Kinetic DX embodies a blend of trust, innovation, and a futuristic edge, paying homage to the company’s storied history while also looking toward future possibilities. The inclusion of features like keyless start, retractable charging cables, and smartphone connectivity on the DX+ model underlines Kinetic’s commitment to innovation. This initiative not only highlights Kinetic Engineering’s ability to adapt to changing market dynamics but also represents a strategic move to redefine its brand image and solidify its position in the rapidly evolving two-wheeler landscape. By leveraging its legacy and expertise, Kinetic is navigating the challenges of the electric vehicle market and embracing new opportunities for growth. As the demand for eco-friendly transport options increases, Kinetic’s forward-thinking approach and dedication to quality and innovation may indeed shape its future as a leader in mobility solutions.
