A team of researchers studying ways to persuade low-income families to take advantage of free or low-cost solar energy installations confirmed that sometimes it’s the small things that can be most persuasive.
Kim Wolske, a professor of environmental psychology at the University of Chicago, teamed up with the non-profit GRID Alternatives of California to see if they could boost participation in a program that provides solar energy systems valued at up to $27,000 to families living at or near poverty levels.
