The Kingdom of Saudi Arabia will welcome the first Shell service stations in the country. The mobility company has signed a trademark licensing agreement with ASYAD Group to enter the fuel retail market.
The announcement is part of the Saudi Energy Ministry’s efforts to bring international companies into the Kingdom. The first sites are set to be opened in Riyadh by the fourth quarter of 2023, as stated by the ministry in a press release.
Both companies aim to create a new benchmark in service excellence within the energy industry. By leveraging the combined strengths of ASYAD’s organization and the expertise of Shell, the firms aim to deliver an unparalleled customer experience.
