The European EV market is booming. Last year almost 2 million new electric cars were registered [European Environment Agency] and with more affordable EVs on the horizon it is expected that the market will continue to grow. For a long time the fuel retail industry has played a chicken and egg game with car manufacturers, trying to strike the perfect balance between serving the emerging electric vehicle market and offering services that remain profitable. Now, with an increase in demand for EV charging, it is not just traditional fuel retailers entering the charging game, but new competitors from outside the mobility industry.
