Multi-site retailers are under tremendous pressure to increase sales, cut costs, and provide shareholders with consistent revenue and earnings growth year-over-year. They are expected to deal with competitive, political, and socio-economic conditions that threaten margin by reducing differentiation and affecting costs. At the same time, they must also create and maintain a superior customer experience.
The only way to succeed in such an environment is to take control of those aspects that can be controlled, starting with the building design. This is especially important in a retail environment because the positive or negative effects that the design has on a multi-site retailer’s bottom line are compounded when the retailer replicates the design with every new store.
