Imagine you worked in a high-growth technology market where the pricing of the end product is almost always decreasing, and sometimes falls by 17 percent every six months. No imagination is required for this scenario if you work in the solar industry — it’s an everyday reality.
Where are these reductions coming from — and how does a solar company survive in this environment?
A new report from GTM Research, U.S. PV System Pricing H2 2016: System Pricing, Breakdowns and Forecasts, takes a careful look at the solar system pricing stack across market segments and its impacts.