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Does Solar Need to Be More Like Cutco and Avon, Rather Than Airbnb and Uber?

April 3, 2017

Sungevity was founded in 2007 with a promise of revolutionizing solar sales through software. It sparked a move toward the “platform” approach to customer acquisition and sales.

Sungevity eventually built up its sales, procurement and financing in-house — peaking as the No. 3 residential solar company in 2014. Over the years, the company’s cash-burn rate increased and Sungevity started outsourcing more of its operations. This month, after failing to close bridge financing, the company declared bankruptcy and sold off its financing platform.

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