Sungevity was founded in 2007 with a promise of revolutionizing solar sales through software. It sparked a move toward the “platform” approach to customer acquisition and sales.
Sungevity eventually built up its sales, procurement and financing in-house — peaking as the No. 3 residential solar company in 2014. Over the years, the company’s cash-burn rate increased and Sungevity started outsourcing more of its operations. This month, after failing to close bridge financing, the company declared bankruptcy and sold off its financing platform.