GPM Investments announced the relaunch of its customer loyalty program, fas REWARDS.
The new fas REWARDS program allows customers to earn up to 4% in loyalty points, double the current 2% level, and has enhanced communications with customers based on personal information and shopping behaviours.
The enhanced fas REWARDS program rolled out in the vast majority of GPM stores on November 4, 2020 and will available in all locations by Q1 2021, including retail stores acquired in the recent Empire Petroleum acquisition.
