Tesla Motors’ rise as a competitive automaker selling exclusively electric powertrains — with an alluring, even sexy, aesthetic — has come amid a flurry of electric vehicle (EV) models from traditionally internal-combustion automakers.
Now Tesla is bringing an SUV to market, the Model X. But with a base cash price of $70,000 to $75,000 for Tesla’s Model S, its cars have always been positioned for the luxury car market more so than for the mass market, limiting excitement among average car buyers.
