This revolutionary user experience platform is making its debut in North America on DFS’ Wayne Ovation® fuel dispenser. Featuring a 27” touchscreen display, super-intuitive functionality, personalized content, multi-language selection and multiple media options through DX Promote™, part of the DFS DX™ connected solutions platform, the Anthem UX platform introduces consumers to a new kind of fueling experience. It is the first of its kind to give customers the ability to fine-tune their experience, while also providing retailers with the tools and data they need to maximize each customer interaction with targeted advertising and promotions, as well as integrate loyalty apps.