On March 1, BayWa r.e. launched its new “Decade That Matters” report, a deep dive into online climate discussions over the past 10 years and what these may tell us about where we are heading over the next 10 years. The report highlights how attitudes to the environment have shifted, how discourse was becoming more urgent and how Covid-19 has affected the global online climate conversation.
Report authors curated and analyzed 10-years of data across social media, news and blogging platforms, including Twitter, Reddit, Tumblr and Google, drawing on 1.3 trillion public documents. To get a clearer view of the recent rapidity of change, the report includes a more specific investigation into the conversations from 2018 to 2020.