The full service concept is still a very common and popular service in the South European countries. With temperatures of up to 40°C in the summer and a well developed tradition of good service, it’s clear why full service is still a competitive asset for the South European fuel retail market.
But how will that look in the future — will it be possible to recruit the necessary labor for such jobs? The population has higher education, and the handling of fuels is not particularly a healthy job. How about the demand on the full service refueling, will that decrease or increase? If we look at society in general, are consumers then more willing to do dirty physical tasks and expect less convenience now than they had years back?
