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Loyalty in fuel retail is more than just collecting points

June 15, 2021

It’s no secret: the fuel retail market is changing rapidly. The products and services made available through forecourts are continuously evolving, driven by an increased customer demand for convenience. Retailers are transforming their business from a fuel-centric to a convenience-centric one. And rightly so: according to the 2020 HIM & MCA Insights UK Forecourt Market Report, only 19% of forecourt shoppers (still) cite fuel as their main reason for visiting a forecourt. And other stats also point in the same direction: the share of fuel sales will continue to decline in favor of non-fuel products.

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