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The Public Wants Renewable Energy & They Want It Now!

September 17, 2018

Zachary and I were having a conversation in the CleanTechnica executive dining room the other day about renewable energy. While noshing on crostini and capers, the subject of George Lakoff came up, a writer and Democratic strategist known for such books as Don’t Think Of An Elephant. Lakoff’s thesis is that how you frame an argument is often more important the the argument itself.

For most of us, public relations work is a mind-numbing pursuit that involves making up platitudes about people, but it has really become a top level scientific pursuit designed to frame political and corporate policies in ways that will be acceptable to voters.

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